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With the advent of www.sterlingwine.com.au in 1995 we made a commitment to provide the most effective system for selling fine Australian and imported wine. The live on-line wine auction system provides a near perfect competitive market that can be accessed with incredible convenience.
Sterling Wine Auctions buyers have FREE access to huge auction catalogues and some of the most buyer friendly technology available.
If you are not a member join today, don't forget it's FREE !
Buying from Sterling Wine Auctions is just about the best way of collecting the best Australian and imported wines. If you are new to Sterling Wine Auctions and a regular Internet user there is much that will be familiar. www.sterlingwine.com.au puts you in control of your wine investment decisions. Our catalogue is fully searchable. You can place your bids online then follow an auction in real time increasing your bids as you choose. Managing your trading with us is easy through a secure online account. Even your successful bids are confirmed by email shortly after the end of each auction.
The following information will be useful for all Sterling Wine Auctions buyers. Take the time to read on now or better still first just explore the site and check out how it works.
Free Membership
You need to be a member to bid at our auctions. The Free membership
entitles you to an online account with Sterling Wine Auctions and the ability
to bid online at all Sterling wine auctions and download a free electronic copy
of each catalogue each month.
As a member, each time you visit Sterling Wine Auctions you first need to login using your Member ID and Password to access your account and to bid. You can find out more by clicking New Member at the top of the home page now.
Our
catalogue
The
use of the latest technology means that our catalogue is live on line and
interactive for buyers all over the world. Put simply, it can do many things
that a print catalogue cannot. It is fully searchable and is linked to an
electronic database of lot condition reports and price history.
You might like to search for rare older vintages, fine Australian wines from a particular region or producer, scarce limited release wines, classic Bordeaux, Burgundy, vintage Port or Champagne. You might like to search, by bottle type or by variety. In fact you can search for any one or any combination of these criteria. You can even set the number of results you would like displayed per page (up to 200!).
Sterling Wine Auctions recognises that even with the latest technology some members will still prefer to browse the print edition of our catalogue. Everyone it seems has access to the internet. If you want a printed paper copy of the sterling wine auction catalogue just click on the "Auctions" button on the top tool bar and scroll to "download catalogue" (This link is also available on the bottom tool bar on each page of the current auction catalogue. If you do prefer to browse our print catalogue you can then use the catalogue search facilities on the Sterling web site to find the lots you've marked.
Wine Investment Service
Wine
investment has its roots in the tradition of the affluent gentleman's ambition
to maintain a cellar at no cost. Buying
wine before release and before they
became popular gave the gentleman with fine wine taste and judgement the
opportunity to profit from selling a part of his astute purchases and thereby
coving the remaining costs with profits. The
area of wine investment has become the domain of much confusion and
misrepresentation.< As with collecting Fine Art, wine collecting can attract
some investment returns. As with
Art, collecting Wine with
investment return as the sole consideration will provide little satisfaction.
Many Sterling clients have benefited from investment strategy input, often choosing a purchase program that covers many proven areas then indulging their passion for particular wine types or brands.
Bidding Live On Line
Once
you've made your selections from our catalogue you're ready to bid. Now you
can bid Live online. Sterling Wine Auctions Live On Line allows you to bid
and compete in real time. You can even follow your bids (and update them if
necessary) until the auction is over. There are no delays and you know
immediately if you have the winning bid.
Sterling Wine Auctions Live On Line does all your bidding for you. Live On Line automatically bids only AUD$1 more than the next highest bid. For example if your Live On Line is $AUD100 and the next highest Live On Line is AUD$50 you will pay only AUD$51. Live On Line allows you to set the maximum bid you are willing to make, but not necessarily pay, for a lot. Having placed your maximum bid there is no risk of losing a lot to someone else at a price you would have been willing to pay. The system automatically increases your bid up to the maximum you have set in response to bids placed by others. Live On Line continues to monitor the bidding on your behalf until you are the successful bidder at the close of the sale, or until you are outbid.
With Live On Line you continue to be involved in the auction without having to constantly monitor the bidding. Sterling Wine Auctions Live On Line auction technology ensures that all parties involved are treated equitably and that your participation is time effective and user-friendly.
Buyer's Pemium
If
you are the successful bidder the Buyer's Premium is the amount paid to
Sterling Wine Auctions on the purchase of a lot. It is a set percentage of
15% (incl. GST) of the hammer price of the lot.
Viewing
For
any of our auctions the entire sale is available for viewing by appointment at
Sterling Wine Auctions two days prior to auction. Please phone with a list of
the lots you wish to view and they will be ready for you the next day.
Our experienced cellar staff are happy to discuss the quality, background
and condition of any lot with you at any time,
again only a phone call away. For
rare and valuable lots a digital photo cane be arranged and sent to your email
address.
Tax issues - GST
For
Goods and Services Tax (GST) information please refer to our Terms and
Conditions published on this site.