Auction Countdown
2 days, 10 hours and 17 minutes to go


Forgotten your password?

Lot Categories

New Zealand312
Sauternes / Barsac65
Total Lots:5684

Top 10 Most Popular Lots

GRALYN Reserve2012
MOET & CHANDON Dom Perignon2010
MOET & CHANDON Dom Perignon2008
PENFOLDS Bin 3892011
PENFOLDS Grange Hermitage1984
PENFOLDS Grange2010
See Top 100

Live Market Prices

HENSCHKE Hill of Grace

How to Sell Wine

Do you want the very highest price? or, the very quickest result? Sterling will work with you to plan for the results that best suit you.

You do not have pay any membership fee to sell wine through Sterling Wine Auctions. The simple obligation FREE Steps in selling wine at auction:



Become a Sterling Wine member - it's FREE. Click here


Enter your wine in our no obligation Self Valuation online facility. Click here


Drop off your wine at a Sterling collection point or any Australia Post outlet

Sell with confidence. We offer our sellers

  • Valuations
  • Setting Reserves
  • Negotiation of Commission Rates
  • "No surprises" vendor agreement that clearly details all terms and conditions
  • Comprehensive online facility giving realtime information and reserve settings
  • Despatch / Delivery
  • Payment

Please use our online valuation facility, or if you prefer, simply send your list of wines by email by clicking here, or fax your list to us on (08) 9388 9970, or call our offices on (08) 9388 9955 or FREE CALL 1800 800 959 to speak to our valuer.

All transactions with Sterling are kept strictly confidential. Unless compelled by law, Sterling will not disclose any personal or business information to any external party.

Tax Issues
For Goods and Service Tax (GST) information please refer to our Terms and Conditions published on this site.

The first step in selling your wine is to get an estimate of what it is worth. Sterling was the first to introduce an online wine auction price data base. You can easily search Sterling's Wine Values records going back to 1997 which contain tens of thousands of sale prices or you can have Sterling do the valuation for you.

Send your list of wines by email by clicking here,
call our offices on (08) 9388 9955 to speak to our valuer.
We will respond within 48 hours with our list of current auction estimates.

Setting Reserves
Reserve prices are confidential, agreed upon in advance of the auction, and understood as the minimum selling price. Sterling prefers to set reserves at a fair market value based on previous sales. If a vendor has great confidence that their wine will sell above historic prices, Sterling will use the higher reserve but may charge a fee if the stock does not sell. Please call us if you want further information on reserve prices for any wine.

Negotiation of Commission Rates
Sterling offers the lowest, overall vendor commission rates in Australia beginning as low as 10%. Actual commission rates depend on the quantity and value of the wines offered, whether reserves are used or not and the ease of cataloguing. The vendor commission is deducted from the selling or hammer price. This charge is payable only when the wine is sold and there is no charge for items that that are not sold. In addition there is no minimum handling fee and the commission includes the cost of cataloguing. Please contact Sterling to discuss your commission rates.

Despatch / Delivery
In Perth
Dropping your wines for auction off in the city can involve too much time and effort. Sterling receives wine at the West Leederville WA cellar every working day. Alternatively you can use Australia Post as below.

Anywhere in Australia
In close cooperation with Australia Post, Sterling provides a simple delivery / drop off system using your neighbourhood Post Office. First advise Sterling how much wine and the PO location and we will coordinate with Australia Post. Do Not drop without notifying Sterling first or they might not be ready for you. All high value consignments and many interstate consignments will be eligible for free freight. Please feel free to discuss freight arrangements with us. Upon delivery into our West Leederville cellars you will be sent a receipt and you will be advised which auction your wine will be entered into. During Transit and in storage your wine will be covered at auction values under Sterling's insurance policy.

You will receive payment in full (net of commissions) approximately 30 days of the date of sale. Earlier payment may be negotiated by special arrangement.